In light of the new podcast studio we launched in Sacramento, we are sharing just how easy it is to do it on your own.
If you’ve wanted to start podcasting but don’t know where to begin, you’ve come to the right place!
Here’s a quick step-by-step guide on how to get started. If you would like to schedule a Free Consultation with our friendly expert, James Scrivano, click here.
Step 1: Choose a topic and a name
Similar to a blog, it’s important to nail down what topic or niche you want to focus on. What are your expertise? What can you talk about for many episodes, or interview fellow experts on in your field? Your episode should add value to the listener so you can ultimately build an audience.
It’s also important to finalize and pick a name for your podcast. Sample names for popular podcasts include:
Tim Ferris Show
The Joe Rogan Experience
Political Gabfest
Step 2: Decide on your show and episode format
Decide on how long you want your podcast episodes to be; they can vary from 10 minutes long to a few hours long; it just depends on what topic you want to cover, or who you want to interview that day.
We can advise you every step of the way.
Step 3: Cover Art Creation
Your Cover Art is like the Album Cover of your podcast show; it should represent your style and at the same time capture the interest of your audience.
We can also provide this service.
Step 4: Music choice
This is the short music that typically will start and end your podcast. It should represent the overall style of your show and be short enough to keep listeners engaged. This is part of the service we provide.
Step 5: Audio recording and editing
We have secured the audio equipment, software and expertise to produce and distribute a top-notch podcast for your organization or campaign.
The studio can be rented by the hour or by the show. Our Director of Podcasting, James Scrivano, has produced and distributed more than 200 podcasts and is experienced at helping to craft messaging and maximize production value.
Step 6: Distribute to appropriate channels
Once your podcast is recorded, produced and ready to share with the world, we can help you maximize each episode of your new show and distribute to the appropriate channels, depending on which audience you are trying to reach. This is a big focus of our services.
Step 7: Promote
This involves promoting your podcast via other digital channels, including email distribution, social media promotion and running ads. This is an additional service we provide.
